In the last installment we discussed List Cultivation. You can see it by clicking here.
Today, we’re going to go over how to make money online almost endlessly with “Back End Offers.”
You see, most people think they’ll make millions just selling a single product online. The truth is a lot different.
“But MILLIONS of people want this,” they say. I say, “SO WHAT…Other people are competing to sell that widget too!”
Okay so lets say you sell them your widget for $20 that cost you $3 to deliver. Well, that means you still have sell almost 59,000 units to make a million dollars! Seems like a lot of work to me. And the worst thing is, that’s actually what A LOT of people do online.
Not YOU right? Noooo… you would NEVER do that. Would you?
Well, even if that’s how you used to think. Here’s how I want you to think.
Once you’ve built the relationship with your list then, they will keep buying your recommendations and products. However, instead of selling them the next shiny widget for mere peanuts, there are two approaches you can use.
1. Up-sell a compleimentary product or offer to them when they are already in their buying pattern. In other words another product on the back end of the sale. Example: “Would you like fries and a soda with that?”
2. Back-end other affiliate products by offering them a complimentary product that you earn money on as an affiliate. Example: “Hey, I’d like you to also see the “widget accelerator x” that XYZ Inc. makes that makes your widget work like it’s on steroids.”
In the first approach, instead of making $20 before expenses, you can make anywhere from $40 to $100 on the same transaction, depending on the amount of the up-sell.
In the second approach the same is true, except you have already collected your $20 and now you are offering them something additional later.
As long as your relationship is strong with your list, you can and WILL make more and more money with less customers.
In other words, the size of your list is not that important IF you build the relationship and cultivate that list and they are willing to spend money WITH you and THROUGH you as well!
These two approaches can be used together as well.
These three “secrets” can put a kings ransom into your bank account so DO NOT neglect them.
Got questions? Please comment below.
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In our the last installment of this series we went over how to create your “Initial Offer.” You can see it by clicking here.
Today, I wanted to go over the actual process of how to cultivate a list.
You see most people have a warped concept of what list cultivation actually is.
In fact many of the gurus out there actually don’t even know how to do this themselves.
After speaking with quite a few of these people and my mentors I realized soon enough that most of these so-called gurus never really learned how to actually cultivate a list.
That’s probably the reason why many of these gurus fail to ever successfully build a long-lasting Internet business.
Here’s what I mean…
Most of these guys and maybe this includes you, (don’t be ofended though) understand how to actually build a list – what they don’t understand is how to make that list actually “like” and apprediate them.
Think about this… after a person opts in and subscribe to your newsletter and actually makes the decision that they want your offer, most people tend to send them an e-mail a day for about seven days.
That’s nice but...
What they fail to realize is that human beings take about 45 days of consistent activity to form a habit.
So in other words… they have not formed a habit of actually accepting you into their lives and into their day to day lifestyle.
What that means is that you can send them an e-mail, but if they’ve never built the habit of opening your e-mails and accepting you into their life, you’ll never build that relationship with that person after they opt into your offer.
One of the other purposes of list cultivation is the simple principle of reciprocity. The principle of reciprocity is actually a very powerful human emotional trigger. This trigger almost forces you to give back to those that give to you.
In fact, many religion’s worshiper recruiters use this extremely well.
Have you seen this principle triggered and used by yourself?
This is the primary reason why many corporations and government offices do not allow their employees to accept gifts from outside parties or clients. The principle of reciprocity is so powerful that it is one of the primary reasons why people feel compelled to show unreasonable favoritism to those who have given them gifts… although inside they feel it is unfair.
I am NOT saying that you should cultivate your list in a way that forces them to give you money for just about any garbage product you find; I DO expect that you will use this knowledge in a ethical manner. Trust me, there is usually hell to pay when people figure that out that someone is taking advantage of them.
So here’s how to cultivate a list after they accept your initial offer in how to build a long-term relationship with people who actually want to hear from you and appreciate what you have to say…
1. Once they opt in to give them a high-quality free report or some form of high-quality content. This can be either your free report or some kind of free audio or video that helps them to solve the problem they are looking to resolve.
2. Every other day for the next 45 days you should send your new e-mail subscriber some form of quality content or about their particular topic of interest. What this does is it helps them to realize that you actually do want to help them solve their problem. When your subscribers feel that you’re actually giving them something of value they will not have a problem opening your e-mails and giving you their money… or should we say their hard-earned money (which many of those gurus out there don’t care about)… in return for your solution.
Just remember that people work for their money, so you should have respect for it.
3. Whether you’re an affiliate marketer or you are a product owner, you can freely space offers between the days of content. For example: on day one you give them the actual item they requested when they decided to accept your offer. On day two you begin to ask them how they liked the content and also recommend certain sections all of your content for them to refer back to and why it is important for them to apply or to read that content.
On day three you can freely begin giving quality articles or reference material related to the content they receive when they signed up for your newsletter or offer. From then on every other day in between your content e-mails you can make an offer of some sort. This can be either an affiliate offer for a related product that you are promoting if you’re an affiliate marketer; or if your product owner you can promote your own product or products.
You should continue to do this for 30 to 45 days.
If creating content is a problem for you don’t worry about it. You can easily find the questions people are asking on forums related to your topic or you can simply go to his website like Ezinearticles.com and look for their hottest articles and base your content around those.
What starts to happen as you provide content and offers is your subscribers will feel comfortable and freely open your e-mails read your content and respond to your offers. In other words they will either click through on your offers and check out whatever affiliate offer it is that you’re promoting and either decide to buy the recommended offer OR they will buy your offer.
(Sidenote: Be sure to check out anything you recommend FIRST!)
Remember this… cultivation is not necessarily about trying to make people buy immediately is about building a long-term relationship and trust with your subscribers so that they actually feel and know that when it comes time to delivering content and real value you are the one they want to read and listen to.
Here’s the thing… when my mentors originally opened my eyes to the reality of what cultivation was – I soon understood exactly why I felt so strongly about them as my mentors as well as about quite a few other people in different topics of interest that I have.
One interesting topic I have a very very strong interest in is self-help. No we’re not talking about the the law of attraction gurus and that sort of stuff. What I am talking about is how people in the self-help industry tend to always give you some level of high-quality content that has the ability to help you.
As a result of this content we generally stay focused on what they have to say and follow through on what they ask us to do.
So basically to cultivate a list your only requirement is to… give something of value in your initial offer, give quality content at least every other day for 30 to 45 days, make recommendations and offers between your content days.
If you did nothing else (bare minimum stuff) and all you did was build your list through your initial offer and allow that lists follow through on your cultivation sequence which you will place in your auto responder, you will literally have autopilot income coming in to your bank account 24/7/365 like clockwork!
This is one of the ways I’ve been able build the kind of income that I now have.
PPV and other advertising methods have been VERY good to me but that is one-time income and I need to keep advertising in order to sustain it.
When you build a list and cultivate that list; no matter what industry it is; you now have the ability to make money on demand.
In my next installment I’ll discuss how to create backend offers for your new cultivated list.
This is not the same thing as making offers and between your content e-mails.
If you have questions regarding this post please feel free to leave your comments below…
Please only comment on subjects related to this post… all other comments will not be approved by my staff.
Love and peace,
John
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I’ve been visiting a lot of internet money making blogs and I have seen a lot of them posting tips on how to select the right and profitable products in Clickbank but it seems there are a few who really discussed what Clickbank is about, how it started and how it works! So for the benefit of those who want to earn online and is still vague on all the terms and processes of online marketing, I have researched some facts for you.
Before knowing or asking how Clickbank works, we have to have an idea of what is Clickbank, right? Clickbank as per my research started way back 1998, it is an online portal or a platform wherein ordinary and the not so ordinary people can post on their site if there is an item or service they want to put up for sale. For ordinary people who only want to post an item online for sale, going through credit checks and merchant account subscription and credit card processing is quite exhausting especially when there is no credit history.
This is where Clickbank comes in. They make it easier to for the so called ordinary people or even the not so ordinary ones conduct business dealings online. Today Clickbank has over 10,000 digital products and services listed ranging from tutorials of home appliances to latest gadgets, from ebooks to electronic how to’s and etc. With the variety of goods and services you can find here at Clickbank, it is close to impossible not to make a business.
For starters, how does this work? You go to www.clickbank.com and register for a one time fee of $49. After the sign up process, you wait for Clickbank’s approval which will only take some time. And since it is a portal for merchants called publishers and possible sales personnel called affiliates. There are ground rules which you have to adhere.
As a publisher, you can post up to 100 products and services, all should comply with the terms and conditions. These terms and conditions are set by Clickbank mainly to protect both rights of the consumer and the publisher as well as its affiliates, one amongst which is for you to administer a 60 day guarantee on all the goods and services you posted online.
Only after approval can you post your goods and services online. Their website is quite easy to navigate as they have search options like by relevance, by popularity and by the site’s suggested products. A prospect customer can easily have fun browsing. Then from hereon, Clickbank does all the hard work, from administrative work, to the processing of all the payments for both parties on a fix schedule of a two week basis.
The good thing is that Clickbank is always on time with their payments. Affiliates are paid firsts before the vendors. And Clickbank will still pay you even if you are promoting a different vendor. They have good support staff to assist you anytime just in case you have inquiries. Clickbank helps you track your commissions as well.
And since Clickbank is global, it is a nice place to start in making a profitable business as it can attract customers all over the world. Though it may take some time and an extra effort to browse the Clickbank affiliate program, it is still best and advisable to go through it. Clickbank has made a decent reputation through the years enabling some ordinary folks to earn millions through their platform.
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What is Email Marketing software? And how can it transforms your business?
Nowadays, when everyone seems glued to the net, it seems much wiser and totally understandable to try to make business online as well. No harm done on that part however you need to be keen on how to conduct your business dealings online.
For starters, when putting up a website, you would want to have an option of tracking down the number of viewers on that particular website. You would want to have subscriptions on your website through various possible subscribers. You would want to maintain a commitment or a bond of communication where in you can have an opportunity to advertise, up-sell and cross-sell your products and services. You would want to generate repeat sales. You would of course normally want to increase your sales conversion. These options can be open to you through Email Marketing Software.
We have to face the facts. A website visitor may not wish to subscribe on their first visit regardless on how good your products and services may be. Their visit in reality may not be then a sale on your part. Customers especially the wary ones will have the need to visit the site again and again and again before making a decision in filling the Sign-Up form.
The key there is to spark the interest of a prospect subscriber, once you’ve managed to attract the visitor’s interest and fills up the Sign-Up form with her name and email address for example then that will be a good start. You now have a relationship with the subscriber leading to a possible sale. Getting the particulars of a visitor isn’t just the main thing, It may be the first thing but its not the only thing.
From then on you will have to make sure constant communication to keep the interest going. By using simple email marketing software, it is quite easy to create a series of email messages (auto-responders) that will automatically follow up with offers on the goods and services you are offering. It wouldn’t hurt to do promotions, or up-sell or even cross-sell as most customers would prefer lots of options. Email marketing software enables you to work the job of 50 people in one sitting making it more reasonable and profitable for you.
Now you also have to realize it isn’t just about sales, therefore a good business allows the customers to have a say on what they think might be a good way for them. You should be open to feedback and suggestions to ensure a smooth sailing business. Not only will you have inputs on what products and services to provide, you will also have ideas which specific market would need a particular product or service, at the same time you will have a unique way interacting with your customers healthily.
By quickly and smartly responding to the needs and wants of your subscribers through the feedback
and suggestion form, your site can grow up to 30% if you handle it appropriately. Appropriately means giving your subscribers the option to unsubscribe if he or she so chooses. Ethics dictate that you will give options to your subscribers even if it means them unsubscribing their subscription.
But through email marketing software, you have the opportunity to review that particular subscription and analyze what went wrong, You can even put up categories for that matter to make it more easy. Then from there on, you work on how to set it right. By getting the necessary feedback from your software, you will have the right data to make the needed changes to your website and create more business opportunities.
The feedback are from your subscribers who has 50% probability to be a sale, so never underestimate the power behind their comments and suggestions. Email Marketing software can be customized whichever way you would want it but if used appropriately and smartly, it can transform your business sales greatly.
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Opt in forms are crucial to affiliate marketers nowadays. It is one way for you to build trust with your customers and eventually will gain you more sales in the long run. But how does opt in forms really work? I’ll discuss some details of it in this post.
Have you ever wondered why you received a bunch of messages like special offers, coupons, and sometimes newsletters on your email? When you go to a particular website and you enter your name and email address on the Sign Up form also known as Opt In form. Your details are saved in the internal database and is linked to the website.
After successfully entering your details on the Opt-in form popularly called Sign-Up form, a thank you page will then pop up. Just as the website visitor or you for that matter is being redirected to the Thank You page, a special tool called Autoresponder then recognizes and acknowledges you as a new subscriber, thus automatically sending out a Welcome Mail to the email you entered on the Sign-Up form.
This Welcome Mail is a default pre-compiled message text. However for verification purposes, you will not start receiving email messages not until you have click on the link on the confirmation email sent to you by the website on your email address. Clicking on the confirmation link on the email confirms that you agree to receive such newsletters, coupons and special offers, etc by the website.
Depending on what kind of autoresponder the website has, it can send from a single message (Regular Autoresponder)
or up to multiple messages which varies at any hour, day or week or at a given time depending on how you program it.
This autoresponder is also known as Multiple Autoresponder. The technical aspect of the Opt-in form, can also
be personalized to your preference as to what particular details you want to display on the Sign-Up form on your website. You can manage the mailing list and export the list for the further use in your email newsletter sending program. Users can have the option to update their subscription or unsubscribe if they so chooses to.
Opt-in form allows you to manage your email list even with a subscriber who has default mail settings. You have the freedom to schedule your broadcast as per hourly, daily, weekly or monthly basis. Much more, you have full control under your email newsletter’s design and its content.
No need to worry on this one as most online marketing service providers usually has a wide range of solutions for you,
that specifically fits your need.
Having an Opt-in form on your website is advantageous, for it broadens your target market ranging from busy housewives to businessmen. This is one simple yet powerful way of reaching out to potential customers and possible clients as it virtually informs them of any upcoming offers and sales promotion that could be beneficial for them.
You can follow up and maintain communication with your prospected customers by sending them a series of newsletters, coupons, special promotions and such to their email addresses. This is a great way of strengthening your sales, as customers would much prefer the more convenient way of knowing what’s new at their own pace and time.
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A lot of affiliates are asking me how to write an effective article that can catch reader’s attention. I’ve shared some of my tips to them and I’d like to share it to all of you who are following my blog too!
Articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.
Writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.
To make sure that you’ll capture the minds of your readers making them visit your site again because you have great contents, here are some tips:
1.) Use short paragraphs. When your article‘s paragraph are very long, the words get jumbled in the mind of the reader by just looking at it. It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier to read articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!
2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and ends. Format your bullets and numbers with indentations so that your article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.
Utilize figures when necessary and not just ordinary statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy for them. Like a friendly teacher having a little chat with an eager student 
3. Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.
You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a person’s emotion and make them interested.
4. Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another. The transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is going.
5. Keep them interested from start to finish. From your opening paragraph, use real life situations that can be adopted by the reader. There’s nothing like the reader feeling you! Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.
So there it goes! I don’t apply those five tips in an article all the time. It does depend on what type of article you are writing or how long the article is but one thing matters most, you just need to GRAB their ATTENTION!
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What you’re about to read here is something many people pay over $5,000 to learn… and many never actually DO IT!
Making money online is NOT a big secret.
SURE… I’ll admit there are quite a few secrets online. Mainly they are the methods that different people use to make money, some are in fact secrets, but most are not all that unique.
Today, I’d like to share with you the absolute best and most proven way to make money online that I’ve ever witnessed. In fact, my mentors drilled me so hard, almost kicked my butt and nearly stopped dealing with me because I was too thick skulled to listen to them at one point.
Yes, I was VERY much against doing business this way because I didn’t “believe” it was possible!
Whether you’re a Product Owner or an Affiliate Marketer, this is the exact model you need to follow to me a success online.
Here are the 3 secrets…
- The Initial Offer
- List Cultivation
- Back End Offers
Lets dive deeper shall we?
Today we’ll discuss “The Initial Offer.”
Your “Initial Offer” is going to be either a free product, report or service you are offering OR a paid product or service that you are going to build an email list around. This can be done either way. When you offer something for free or paid, your goal is to make sure you solve a problem. In other words, you must find a “solution market.”
Your first step in creating an initial offer is “Confirming Demand.”
Find a market that needs a solution. This type of research is extremely simple. It’s often referred to as a “Solution Marketing” and for a very good reason. Solution Marketing is the extremely powerful and profitable process of finding a solution to a specific problem and creating a product that solves that problem. Don’t worry; you don’t need to even create a product! Like I said, “This is REALLY easy and FAST!”
QUESTION: What is a market that needs a solution to a specific problem?
THINK: Need to Weight Loss… Need to make more money… Need to train my dog… Need to improve my mind… Need to fix my relationship… Need to improve my golf swing… Need to clear up my acne… (No, I don’t have acne, but it’s a common problem)… Need to whiten my teeth… Need to be a better lover… and so on.
Side Note: Did you know that “teeth whitening” is one of the largest selling solutions on the Internet? I was shocked when I found out too! People love to look and feel good. I’m not saying everyone that reads this post should start selling teeth whitening products. That would be silly. But it does give you an idea of what is selling extremely well these days, right?
SEARCH: The final steps are to search 2 very important places. This confirms that there is enough demand for this solution. The worst thing you can do is try to build a list around a market with low demand.
First, go to Google.com and look for keyword phrases that a person looking to solve a problem would search for.
They would search for things like:
- Lose weight fast
- How to housebreak my dog
- How to improve my golf swing
- How to get rid of pimples…
At the top of the screen, blow the search field you will see how many competing pages there are for that search phrase.
On the right side and sometimes on the top of the screen you will see paid advertisements.
As you can see there are millions of pages about that phrase and lots of people paying for ads about it.
What all this means is that there is “REAL MONEY” being made in this solution market.
Second, go to Clickbank.com and click on the “Marketplace” link on that page. This is your secret weapon to confirming that there are solutions that you can easily sell.
There you’ll find a massive category listing and within that listing you will find tons of products that solve a problem and that you can make money from!
If you see a solution for a problem in the category you are searching, and there are more than one site selling it, then you have yourself a money making intro offer.
You can do one of two things here.
1. You can create an ebook, audio or video based product that answers the biggest questions about this problem OR…
2. You can offer a free report on an opt-in landing page in exchange for collecting the names and email addresses of people interested in your topic.
In either case you are collecting the person’s name and email address so that you can stay in contact with them.
In Part 2 of this I’ll go into “Cultivation” and how to keep making money for what seems like forever!
Stay tuned… and in touch… leave your questions below.
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This post is a continuation of my post yesterday about viral marketing. Since I have discussed what viral marketing is and how it can help your business online yesterday, I will now tackle with some of the top and proven effective methods used for viral marketing.
Viral marketing is hot and when used effectively, this powerful marketing method will boost the traffic to your website to numbers way beyond your imagination. These are the top 5 viral marketing methods that tops my list:
1. Tell a Friend Scripts
One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.
Just like the call of action on a landing page or banner ad. Look on the internet and find yourself a ‘Tell a Friend’ script. Some of them are really cool. Install the script on your site and make it clearly visible. You’ll be surprised how many people will use this. Make sure that in the script, you are always included in the CC (Carbon Copy) section so that you receive copies of what visitors to your website are saying. Some scripts allow you to send out a ‘thank you’ message.
2. Video
Video marketing is the most powerful and effective method of getting noticed and driving traffic to your website. To make this method go viral, you will need to produce video that’s appealing, funny, compelling… Be creative. Post it on YouTube and other video websites for maximum exposure.
3. Articles
Website owners are always looking for qualifying content to keep their sites up-to-date. Start writing articles about business related topics and post them to article websites. Most article sites allow you to create an ‘Author Resource Box’. Here you can include your contact details, a brief description about your business and a link back to your own website. Once you have posted your article, you also have a great chance it will get published on other websites or distributed in newsletters. This effective viral method is extremely powerful and effective.
4. Forums
Also known as ‘message boards’, this is a place to engage in conversations that are going around. You can include a signature in all of your posts, including a link to your website. The more posts you do, the more your link is being exposed to other people. What’s so nice about this free viral marketing tip is that some forums are actually indexed by the search engine. So this method really drives traffic to your website from 2 directions: the link in your posts, as well as traffic from the search engines.
5. Create your own Screensaver
Though this is not used frequently nowadays, the idea here is to create a simple but catchy and appealing screensaver to advertise your business or website and products. You can make your free viral marketing screensaver available for download on your site and you can include it as an attachment to all of your outgoing emails. Imagine hundreds or even thousands of people, using your screensaver on their computer, promoting your business.
Do a trial and error with these viral marketing methods. Try each of these one at a time and check what works best for you and your business. These viral marketing methods not only are efficient in driving traffic to your business but this are all cost effective as well.
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Before the weekend starts I wanted to give you enough time to read this so that I could open your mind to some really amazing possibilities…
You see, not so long ago I was struggling.
…I was Living paycheck to paycheck.
Always on the brink of “self-inflicted” financial disaster.
Why would I say that?
Well, here’s the thing…I was one of those people that always believed that “The Law of Attraction” and that kind of stuff would work for me if I just stayed positive and kept my mind nice and pretty inside.
NOTHING… let me repeat… NOTHING could be further from the truth.
So what made the difference?
A little work and a little knowledge.
In other words taking ACTION made the difference in my life… not the LOA mumbo-jumbo the self help gurus preach.
… In fact I think that, although there is some merit to it’s effectiveness, THAT stuff keeps people complacent and NOT making progress. (but thats a story for another day)
At first… affiliate marketing EXPLODED my income.
With PPV of course.
Then things settled and income came in, but I wanted to make even more.
THAT’S when I discovered the power of list building.
BUT… I need to be honest, I HATED it because I could never make it happen before my mentors taught me HOW to actually build lists in various markets to create the kind of income I wanted.
I’m sure you’ve heard before that “traffic” is the key to success online, but that’s only part of the story.
Now get this… when you build a list the real secret is that you have captured traffic. So it’s not that there’s traffic there today and none tomorrow. Once your list is being built, you now have a captured source of internet traffic that actually buys your products and services.
The best part is, you can practically push a button and make money online 24/7/365!
There is some down side of course. You see, building a list of subscribers is somewhat difficult if you don’t know how to do it. At first anyway. But… once you do know how to do it, you’ll be sitting on easy street for a long time to come.
Let me give you a snapshot of what the 3 Secrets to Constant Online Income are:
- The Initial Offer
- List Cultivation
- Back End Offers
That’s really ALL there is to it. I’ll post the specifics on this tomorrow.
The truth is, list building is the same today as it was 10 years ago and it’s the same as it was 50 years ago. The only thing that’s changed is how you generate your list.
In the next few days we’ll get into the specifics.
Enjoy the rest of your day…and remember you’re about to open the door to AMAZING possiblilities!
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While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spy wares.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing for your Business
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular.
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Viral marketing has gained immense popularity in the Internet. It is a powerful tool which includes images as well as texts which are designed to build a brand image slowly. Viral marketing techniques often use catchy and engaging materials, which people would surely like to share or pass along to others. Word about the product or the company is spread by people sharing information with one another through these social or media networks, either intentionally or inadvertently.
Now that you know what Viral Marketing is all about, it is time to use this marketing strategy for your business. Watch out for my next post about all the examples of a viral content.
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Technorati Tags: viral advertising, viral marketing, viral marketing techniques
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Posted in Affiliate Marketing, Home Based Business Tips, Internet Marketing, SEO, Traffic Generation | No Comments »
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